· Keep the Music Free · MAC·LA 2026
Support MAC·LA
For over 18 years, this concert series has existed because of the generosity of people and organizations who believe music is for everyone.
COMMUNITY IMPACT · INDIVIDUAL GIVING
donate
Each MAC·LA concert is a micro-economy — one that creates real jobs, powers small businesses, and invests in the artists who make Los Angeles a cultural capital. Your donation doesn’t just keep the music free. It puts people to work and keeps a community thriving.
A tremendous team comes together every summer to bring MAC·LA to life — union production workers, community outreach specialists, groundskeepers, hospitality crews, and more. Every one of them is paid. Every contribution you make flows directly into this neighborhood and into the lives of the people who call it home.
30+
JOBS PER CONCERT
Union production workers, groundskeepers, hospitality staff, marketing professionals, and community outreach specialists — hired every time we take the stage.
40+
ENTREPRENEURS PER SEASON
Food trucks, artisan vendors, security teams, and equipment rental companies — diverse small businesses that generate real revenue and grow their brand right here in LA.
70+
ARTISTS HIRED PER SEASON
From emerging local talent to legacy acts, every artist at MAC·LA is paid to perform. We build careers, create bodies of work, and generate economic opportunity at the core of our culture.
Your Donation Supports
- 10 free concerts — no tickets, no barriers, open to all of Los Angeles
- Professional fees for 70+ artists and musicians each season
- 30+ creative-economy jobs at every single event
- Economic opportunity and visibility for 40+ small businesses and local vendors
- Community outreach, multilingual programming, and arts education
- Youth internships and workforce development pathways
Support MAC·LA 2026
Keep the Music
Playing — Free.
Every dollar goes directly toward making our 10 free summer concerts possible for the entire community of Los Angeles.
MAC·LA is a project of Levitt Pavilion Los Angeles,
a registered 501(c)(3) nonprofit.
Years of free concerts at MacArthur Park, made possible by donors like you.
30+ jobs. 40+ entrepreneurs. 70+ artists. Every concert, MAC•LA invests in LA
FUEL THE CULTURE · BRAND PARTNERSHIPS
TEAM UP WITH MAC·LA
Partnering with MAC·LA means more than putting your logo on a step-and-repeat. It means rolling with an 18-year legacy of celebrating culture, uplifting community, and keeping the arts free and accessible for everyone. Our audience doesn’t just see your brand — they feel it, right in the middle of a neighborhood they love, at a concert series that has belonged to this city for nearly two decades.
Our 60,000+ annual attendees are your neighbors, your customers, and your community — 67% Latine/Hispanic, all ages, all neighborhoods. Sponsoring MAC·LA is how brands and organizations show they’re truly part of Los Angeles, not just selling to it.
Total media reach
Annual attendees
Core audience is Latiné / Hispanic
Artists hired and paid per season
Years of free concerts at MacArthur Park
City of Los Angeles
Venue of the Year 2025
Your Presence on the Lawn
Mix and match from the options below — or let us build something around what success looks like for you.
- Title and presenting sponsorships for the full season or a single night
- "Presented by" stage announcements and MC shout-outs
- On-site brand activation space — bring your tent, your team, your story
- Co-branded social media content and digital campaigns
- Naming rights for the season, a concert night, or a specific program
- Multilingual media integration across English and Spanish audiences
- Print recognition in season programs and event materials
À LA CARTE & CUSTOM PACKAGES
No two sponsors are alike — and we don’t do one-size-fits-all. Choose the activations that align with your goals, mix and match from our full menu of options, and we’ll shape a package around your definition of success. Want to own opening night? Activate every Saturday? Sponsor the ArtZone? Let’s talk.
2026 Sponsorship
Get the Full Picture
Audience breakdown, activation ideas, available packages, and everything you need to bring it to your team. Download the MAC·LA 2026 Sponsorship Deck and see what’s possible.
· Keep the Music Free · 2026 Season
Every Dollar Keeps
the Music Playing.
10 free concerts. Thousands of Angelenos. Your support makes it happen.